Value Proposition isn’t difficult to understand if you take a few moments to think about things from the other guy’s perspective. If you’re not sure how value proposition relates to your job search, think of it like this:
Imagine an employer has a role to fill. That employer will identify a number of things (talents, skills, abilities, experiences) s/he would like to see in an ideal candidate. For example, an employer may want to know that a candidate has 5+ years of experience.
This is an example of the employer’s ‘buying motivators’ – the things that motivate an employer to buy or purchase a particular set of skills or experiences from a candidate.
As a job seeker your efforts should be focused on achieving an understanding of each of these buying motivators so when you engage an employer you are prepared to speak to how you meet their needs.
When you have a job poster for an open position you will see each of the employer’s buying motivators listed – usually under the qualifications or requirements section.
Regardless of how you are communicating with the employer (email, online, telephone, in-person) it is important to keep their needs top of mind. This will help ensure you are addressing their buying motivators throughout your conversation(s).
Reminding yourself to address the things that are most important to the employer will help you connect your offerings to the employer’s needs. This will make you a much more attractive candidate for the position than those who simply list their skills and abilities aimlessly on a resume, email or online profile. Aligning your offering to the needs of the employer will surely put you at the top of their list of potential candidates. As a job seeker, being at the top of the employer’s list of possible candidates is exactly where you want find yourself.
You can learn more about writing your own value proposition here.